What is SEO?

What is SEO?

SEO stands for Search Engine Optimization, which refers to the process of optimizing a website or web page to improve its ranking and visibility in search engine results pages (SERPs). The goal of SEO is to increase organic (unpaid) traffic to a website by improving its relevance and authority in the eyes of search engines such as Google, Bing, and Yahoo.

SEO involves a range of techniques, including optimizing website structure, content creation and optimization, keyword research, backlink building, and technical optimization. These techniques are aimed at improving the website's ability to appear higher in search engine results pages for relevant search queries. By increasing the visibility of a website, SEO can help businesses attract more visitors, generate leads, and improve sales.